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Why Start-ups Fail to Engage Corporates | Steve Cook
Manage episode 427161745 series 3572853
Το περιεχόμενο παρέχεται από το Deep Tech Leaders. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Deep Tech Leaders ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of Lab to Market Leadership, Chris sits down with Steve Cook, a 22-year BP veteran who helped launch Launchpad, BP’s growth-stage accelerator. Steve talks with Chris about where most advanced science and engineering start-ups go wrong when they’re approaching corporates, and what entrepreneurs and executives can do to improve their odds. Don't miss this deep dive into how advanced science and engineering startups can improve their odds of commercial success.
Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus
Κεφάλαια
1. 00:00 Introduction: Corporate Risk Management vs. Startup Uncertainty (00:00:00)
2. Guest Introduction: Stephen Cook's Journey with BP (00:01:20)
3. Navigating Corporate Structures as a Startup (00:03:27)
4. Understanding Understanding Corporate Strategy and Innovation Groups (00:04:55)
5. Challenges and Strategies for Startups in Corporate Partnerships (00:09:14)
6. The Importance of Clear Communication and Expectations (00:13:44)
7. The Reality of Corporate-Startup Collaborations (00:17:48)
8. The Role of Corporate Venture Capital and Sponsorship (00:25:21)
9. Lessons from BP Launchpad (00:36:42)
10. Conclusion: Insights and Reflections (00:46:11)
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