Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B

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5M ago 33:25

MP3•Αρχική οθόνη επεισοδίου

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base.

In this episode, we discuss:

How to build a successful B2B eCommerce strategy
Understanding the needs of B2B customers
Tailoring the experience
The long-term benefits of B2B eCommerce

Dive in:

[04:51] B2B offers scalable, economical way to expand.

[08:26] Selling to businesses requires different strategy.

[09:45] Merchants must plan and market for success.

[14:16] Biggest used features of the SparkLayer system.

[17:06] 50-50 split between experienced and new B2B merchants.

[20:34] Insider Tips from Alex!

Find the notes here: https://keepopt.com/206

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