Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax

Keep Optimising

Το περιεχόμενο παρέχεται από το Chloe Thomas. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Chloe Thomas ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4M ago 37:28

MP3•Αρχική οθόνη επεισοδίου

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!!

Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker.

In this episode, we discuss:

The importance of negotiation in offline media buying
Testing and optimization are crucial
Leveraging demographic data for targeted campaigns

Dive in:

[05:27] Negotiating media buying rates for traditional media.

[08:10] Buying into specific postal sectors for marketing.

[11:25] Propensity modeling and ranking postal regions.

[14:08] Offline marketing has time lag; online is instant.

[18:17] Consider various model selections for better results.

[23:07] Start with substantial investment, consider expert advice.

[28:27] Insider Tips from Nicky!

Find the notes here: https://keepopt.com/211

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas