Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

Keep Optimising

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7M ago 28:23

MP3•Αρχική οθόνη επεισοδίου

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.

In this episode, we discuss:

Data Hygiene The importance of a clean and segmented email list
The technical aspects of email deliverability
Why consistent engagement and respect for subscribers are key
What KPIs you should monitor
And of course... DMARC, SPF, and DKIM!

Dive in:

[05:24] Differentiating between delivery and deliverability is crucial.

[07:42] Follow-up quickly with customers for engagement.

[12:03] Setting up custom domain authentication is simple.

[13:37] Security protocols for reducing spam and spoofing.

[15:34] For effective email deliverability, cover these regulations now.

[17:07] Insider Tips from Emilia and Ali!

Find the notes here: https://keepopt.com/197

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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