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Market-Testing Your Idea
Manage episode 273500002 series 2799042
Το περιεχόμενο παρέχεται από το Paul Benevich. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Paul Benevich ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 3, we examine the process of market-testing your idea. It is a fundamental concept to be a lean, agile entrepreneur or have such a company. So many entrepreneurs and start-ups claim to be lean and agile but very few founders and startup teams apply these concepts well, and that includes, at times, both Dave and myself.
In this podcast, Paul Benevich and Dave Linhardt interview a new entrepreneur, Dave Salyers, who had planned on making a sizable investment into building his idea before market-testing it.
A conversation we had a few months ago influenced Dave Salyers to pivot his strategy and create a series of market tests before embarking on a more expensive solution. This episode takes you through his journey and market-testing process.
Enjoy …
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Κεφάλαια
1. About this episode (00:00:00)
2. Market Testing Model (Insight Driven Iteration) (00:00:53)
3. Dave Salyers and his company (JumpOn) (00:06:06)
4. Why the pivot from build it to market test it? (00:11:40)
5. Starting the market testing process (00:18:52)
6. How the vision changed (00:30:24)
7. Where do you go from here? (00:40:50)
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