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119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)
Manage episode 431387457 series 2990445
Το περιεχόμενο παρέχεται από το The Two Lauras. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Two Lauras ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity…
If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!
In this episode, we’re chatting about:
- The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?
- Who needs a brand voice and why it’s so important
- Why you’ll easily see the difference between working with clients who have a Brand Voice Guide and those who don’t
- The sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get ahead
Check out the full show notes here!
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