107: Write Better Copy so People Stop the Scroll and Engage with You Instead

JFDI with The Two Lauras - For Freelance Social Media Managers

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.

Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.

In this episode, we’re chatting about:

• The way in which people have changed the way they read captions over time
• What “copy” actually is
• Writing the best hooks so that people want to keep reading and how long your copy should be
• How to format your copy in the best way possible

Check out the full show notes here!

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