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Innovating Product Offerings Using Business Data
Manage episode 439077666 series 3555508
Το περιεχόμενο παρέχεται από το Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alyssa McGinn & Jordan Walker, Alyssa McGinn, and Jordan Walker ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of the Insightly podcast, we get into the innovative ways businesses can leverage their data to enhance product offerings. Join us as we explore five strategic approaches: selling products better, identifying new product offerings, bundling products for maximum value, mapping products to customer types, and enhancing customer lifetime value. We discuss real-world examples, including Amazon’s evolution and a client’s revenue management dashboard, to highlight how data-driven decisions can transform your products and services. If you’re looking for actionable insights on using your existing data to drive innovation and growth, this episode is for you!
00:00 Welcome to the Insightly Podcast
00:53 Introduction to Product Offering Innovation
01:33 Five Ways to Drive Innovation with Business Data
04:53 Selling Products Better
12:30 Identifying New Product Offerings
19:33 Bundling Products for Maximum Value
24:34 Mapping Product to Customer Type
26:00 Enhancing Customer Lifetime Value
32:25 Conclusion and Contact Information
Reach out to us by sending an e-mail to hello@insightlypodcast.com
Insightly is brought to you by InfoFluency and Bondfire Strategy.
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