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The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)
Manage episode 366690954 series 3477051
Το περιεχόμενο παρέχεται από το EarlyNode and Kristina Terziyska. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον EarlyNode and Kristina Terziyska ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.
Tune in to learn more about:
~ Why is storytelling important, and how to use it in product marketing?
~ The Old World vs. New World Framework for impactful positioning.
~ Things to know before joining the startup world as a PMM.
Timestamps
- (00:00) - Intro
- (01:00) - Peter's career highlights.
- (04:50) - Why is storytelling important in Product Marketing?
- (07:43) - How can companies use storytelling to showcase products?
- (13:23) - What is the Old World vs. New World Framework?
- (16:42) - How Peter develops storyboards for a brand?
- (21:03) - Peter's experience in hiring PMMs.
- (25:59) - Advice for people who want to jump into the startup world as PMM.
- (28:34) - Biggest learnings from the episode.
- (30:49) - Outro
Follow Peter Kortvel
On LinkedIn: https://www.linkedin.com/in/peterkortvel/
On Twitter: https://twitter.com/PeterKortvel
Mentioned in the Episode
Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/
Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
Follow EarlyNode On:
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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