How Publishers Can Use Strategic Partnerships to Grow Book Sales

Inside Independent Publishing (with IBPA)

In a saturated book market where the Big 5 publishers carry a lot of weight, independent publishers have come up with some clever tactics to garner attention for their books. One such publisher is Muse Incorporated. Founder and CEO Leah Hernandez joins "Inside Independent Publishing (with IBPA)” to share details about how she’s created strategic partnerships to grow book sales; how she’s gotten her books into the education market; helpful ways she’s raised funds for her publishing endeavors; and more.

PARTICIPANTS

Leah Hernandez is the Founder and CEO of Muse Inc., an award-winning publishing company known for its commitment to promoting diverse voices in adult fiction and nonfiction. Muse Inc. encompasses various imprints, including the esteemed Young Authors Publishing, which serves as the flagship imprint under the Muse brand.

Leah's journey began with a degree in Business Administration with a Marketing concentration from Clark Atlanta University, providing her with the foundation for her entrepreneurial pursuits. Her leadership and contributions to the industry were recognized in 2021 when she was named one of Publisher's Weekly "Star Watch Nominees."

Beyond her role at Muse Inc., Leah actively engages in initiatives aimed at fostering diversity and inclusion within the publishing world. She sits on the board of PubWest, an association of small to mid-sized publishers, as well as Portland State University's Masters Publishing Program to create more opportunities for people of color in the field. Under Leah's guidance, Muse Inc. has published over 40 books across all its imprints, amplifying the voices of marginalized communities and expanding the literary landscape.

Additionally, Muse Inc. proudly distributes works from two black-owned publishers, Through Us Books and POPOUT zine, furthering its commitment to supporting underrepresented voices in the industry. With a steadfast dedication to impacting the lives of others by providing a platform for storytelling, Leah continues to drive Muse Inc. towards its mission of inclusivity and empowerment in publishing.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.
LINKS
Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership
Learn more about Muse Incorporated here: https://www.museinc.net/

Check out these new titles:

Kinfolk Meditations - https://www.museinc.net/product/kinfolk-meditation-deck

Not Too Anything - https://www.museinc.net/product/not-too-anything

Tempted To Taste It - https://www.museinc.net/product/tempted-to-taste-it

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