What Makes Disney a Persistent Innovator?

Innovation Answered

Disney isn’t the world’s largest media company—that title goes to Comcast. But it’s probably the one that has burrowed the deepest into our psyches. As it approaches its 100th birthday in 2023, The Walt Disney Co. not only dominates in its original field of feature animation, but also operates some of the world’s most famous film studios (Pixar, Marvel, Lucasfilm, 20th Century, Searchlight), television and streaming networks (ABC, ESPN, National Geographic, Hulu, Disney+), and theme park resorts. And to generate the content and experiences that power all of those properties, it marries the latest media technologies with storytelling at a level few other companies can match.

And yet Disney hasn’t delivered with perfect consistency. In the second episode of our Persistent Innovators miniseries, guest host and producer Wade Roush talks with former executives from Disney’s feature animation, Imagineering, and parks and resorts divisions, and digs into the company’s innovation secrets, as well as a few rare but illustrative moments when Disney stumbled—and rebounded.

The Persistent Innovators is sponsored by Patsnap (www.patsnap.com), the Connected Innovation Intelligence company, and by Patsnap’s online courseware site Innovation Academy (academy.patsnap.com).