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Mars President of Innovation on “innovation myth busting” and more
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You may know Mars Incorporated for the sweet and tasty treats you can find on store shelves – classic Twix candy bars, Juicy Fruit gum, and so much more. However, Mars is exploring much more than just candy and snack foods. Jean-Christophe Flatin, President of Innovation, Science, Technology, and Mars Edge at Mars, talks about "innovation myth-busting," the importance of connecting with consumers, and new patterns caused by the COVID-19 pandemic.
88 επεισόδια
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 20, 2024 11:56 ()
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Manage episode 304978488 series 2439377
You may know Mars Incorporated for the sweet and tasty treats you can find on store shelves – classic Twix candy bars, Juicy Fruit gum, and so much more. However, Mars is exploring much more than just candy and snack foods. Jean-Christophe Flatin, President of Innovation, Science, Technology, and Mars Edge at Mars, talks about "innovation myth-busting," the importance of connecting with consumers, and new patterns caused by the COVID-19 pandemic.
88 επεισόδια
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