Mastering Cost-Effective Store Problem Solving
Manage episode 455194562 series 3530614
Matt Mueller discusses how to effectively diagnose in-store problems, particularly focusing on a case study involving a grocery store's bakery department. He emphasizes the importance of qualitative research over quantitative methods, outlining a four-step process to identify root causes of issues rather than just symptoms. Through engaging directly with consumers, he reveals key insights that led to actionable changes, ultimately improving sales and customer satisfaction.
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