How focusing on customer happiness led to success for KnowledgeOwl - Marybeth Alexander

Indie Bites

Marybeth Alexander is the founder and Chief Executive Owl of KnowledgeOwl, a bootstrapped knowledge base software founded in 2015. Started as an idea within SurveyGizmo, where Marybeth was working at the time, the company has since flourished into a small, profitable, sustainable business ultimately being built to improve the lives of the founders, employees and customers. In this episode we talk about how Marybeth bought the company from her previous employers, how they grew through reviews and why more indie hackers should put customer happiness front and centre.

Timestamps

• 00:00 - Intro
• 01:26 Founding story of KnowledgeOwl (prev Help Gizmo)
• 06:54 Marketing and Growth
• 08:58 How to have happy customers
• 10:54 KnowledgeOwl's appraoch to product development
• 13:35 How important is the KnowledgeOwl brand
• 15:07 Recommendations

Recommendations

• Book: Buy Back Your Time by Dan Martell
• Podcast: Startup to Last
• Indie Hacker/Entrepreneur: Ari Weinzweig - The Lapsed Anarchist's Approach to Being a Better Leader

My links

• Twitter
• Indie Bites Twitter
• Indie Bites YouTube
• Join the membership
• Personal Website
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)
• This Indie Life Podcast

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