IAD Ep05: Book Launch Woes (& a review of our past launches)

Indie author diaries

In this episode Sarah & Lisa review their past book launches. They share: *what they spent *what they did to advertise the release of the book at the time including: blog tours, ads, PR campaigns and live events *how the different launch activity worked *a chat about why Sarah feels launching is harder now *why Lisa prefers to think of it as a 'book release' rather than a 'book launch' *how they've learned to manage their expectations around book launches and the importance of having a budget for launches (especially when things aren't going viral) Sarah has 14 titles (16 by the end of 2018) across 3 main genres including, plus size rom com, contemporary romance, Christian fantasy and short stories including a romantic thriller). Lisa has 14 titles in two genres (13 non-fiction cookbooks and 1 contemporary fantasy novella).