It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Το περιεχόμενο παρέχεται από το Inbound Back Office. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Inbound Back Office ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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E454 - Reviewing Your Agency's Brand & Value Proposition in Today's World (Jennifer Sutton, Bright Marketing)
MP3•Αρχική οθόνη επεισοδίου
Manage episode 418744181 series 1940409
Το περιεχόμενο παρέχεται από το Inbound Back Office. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Inbound Back Office ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Does your company need brand therapy?
Are you putting in enough brain sweat?
If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!
On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.
After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.
In this episode you'll learn:
You can find Jennifer at Bright Marketing and on socials:
LinkedIn
Twitter
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Are you putting in enough brain sweat?
If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!
On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.
After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.
In this episode you'll learn:
- What a brand is (and isn't)
- How often you should be reevaluating your brand/value proposition
- Why the landscape is so different today than even 5 years ago
- The questions to ask when evaluating your brand and value proposition
You can find Jennifer at Bright Marketing and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
411 επεισόδια
MP3•Αρχική οθόνη επεισοδίου
Manage episode 418744181 series 1940409
Το περιεχόμενο παρέχεται από το Inbound Back Office. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Inbound Back Office ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Does your company need brand therapy?
Are you putting in enough brain sweat?
If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!
On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.
After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.
In this episode you'll learn:
You can find Jennifer at Bright Marketing and on socials:
LinkedIn
Twitter
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
Are you putting in enough brain sweat?
If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!
On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.
After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.
In this episode you'll learn:
- What a brand is (and isn't)
- How often you should be reevaluating your brand/value proposition
- Why the landscape is so different today than even 5 years ago
- The questions to ask when evaluating your brand and value proposition
You can find Jennifer at Bright Marketing and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
411 επεισόδια
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