E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)

Inbound Back Office

You're probably doing well as a generalist agency.
But what if I told you that you could be doing so much more with a simple shift?
By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.
On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.
In this episode, you'll learn:

• The benefits of specializing vs being a generalist
• How long it takes to become a deeply specialized agency
• How to identify the best vertical for your agency
• The 5 steps to taking your agency from generalist to vertical market specialist

You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!