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How grocery chains are embracing e-commerce technologies amid COVID-19
Manage episode 279540450 series 2710035
In this extended conversation with Publicis Groupe chief commerce strategy officer Jason Goldberg, we explore the history of grocery shopping in the US, how COVID-19 has fueled massive shifts in the landscape and how established chains are refining their e-commerce operations to meet shoppers where they’re at. The “Retail Geek” also highlights how grocery stores are providing a higher overall percentage of peoples’ calories during the pandemic and the steps these companies are taking to continue doing so after COVID-19 concludes and restaurants begin to reopen.
67 επεισόδια
Manage episode 279540450 series 2710035
In this extended conversation with Publicis Groupe chief commerce strategy officer Jason Goldberg, we explore the history of grocery shopping in the US, how COVID-19 has fueled massive shifts in the landscape and how established chains are refining their e-commerce operations to meet shoppers where they’re at. The “Retail Geek” also highlights how grocery stores are providing a higher overall percentage of peoples’ calories during the pandemic and the steps these companies are taking to continue doing so after COVID-19 concludes and restaurants begin to reopen.
67 επεισόδια
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