Maximizing Digital Presence with Matt Bute | 2024 NADA Show

In The Dirt with ASOTU

In this engaging conversation, Paul J Daly sits down with Matt Bute, Vice President of Sales at Cars Commerce. Matt shares valuable insights on the current automotive market, emphasizing the significant rise in new car supply and the importance for dealers to effectively showcase their vehicles to the right audience. With a focus on organic traffic, Matt explains how Cars Commerce attracts 60% of its visitors through high-quality, intent-driven content, benefiting both dealers and consumers. He also discusses the record-breaking traffic year Cars Commerce experienced, highlighting the platform’s effectiveness in driving website transfers and enhancing dealer visibility. Matt’s insights provide a roadmap for dealers to navigate the digital landscape effectively, leveraging platforms like Cars Commerce to amplify their reach and connect with more potential buyers.

0:00 - Intro

0:53 - Importance of Organic Traffic for Dealers

1:57 - Building Dealers' Organic Traffic and Cars Commerce’s Role

2:41 - The Synergy of Dealers’ Efforts with Third-Party Platforms

3:30 - Behind-the-Scenes Developments at Cars Commerce

4:09 - Closing Remarks and Matt’s Vision for the Future at Cars Commerce

Matt Bute is the Vice President of Sales for Cars Commerce

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