How To Make Advertising An Ally For Truth

In Reality

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1y ago 47:34

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One reason that falsehoods flourish online is that major advertisers fund them—but usually unwittingly. The opaque nature of automated online ad delivery means that advertisers don’t actually know where most of their digital ads appear. On a high-quality news site? Maybe. On a trashy clickbait farm? The ad-tech doesn’t care.
Today’s In Reality guests argue that quality journalism needs a more transparent market to prosper, that’s what they aim to provide. Vanessa Otero is an IP attorney turned entrepreneur, the founder and CEO of Ad Fontes Media. In Latin, the name means “To the Source.” Vanessa is joined by her CSO Lou Paskalis, who among other roles was a senior VP of media investment at Bank of America. For the two, the work of steering ad dollars back to quality starts with a unique media bias chart, which ranks thousands of news sites, television, podcasts, and newsletters by quality of journalism and degree of political bias.
Ad Fontes Media bias chart: https://adfontesmedia.com/
This episode was produced by Tom Platts

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