🔮 New Paid Social Tactics, Offline Channels And Customer Interviews | Josh Lachkovic, Founder Of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM) In Growth We Trust: Marketing | Growth

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🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

4M ago 58:00

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Το περιεχόμενο παρέχεται από το Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.

They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.

Tune in for insightful discussions and interesting insights!

Chapters 📌

[00:00:00] Intro

[00:00:34] The challenge of awareness.

[00:07:11] The Wine List.

[00:09:22] Starting an agency.

[00:12:33] Building a strong network.

[00:16:34] Evolution of paid social marketing.

[00:22:20] Working with content creators.

[00:25:43] AI-generated content quality.

[00:28:17] Offline marketing strategies resurgence.

[00:32:04] Inserts and door-to-door marketing.

[00:37:02] User research challenges.

[00:39:44] Being literal in advertising.

[00:46:30] Understanding why your customer buys.

[00:46:51] Importance of customer interviewing.

[00:52:38] Customer feedback for growth journey.

[00:54:23] Wine marketing strategies.

🖇 Follow links 🖇

👉 Josh Lachkovic on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

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