🔮 Is UGC Content Dead? | Nathan Hudson, Founder Of Perceptycs In Growth We Trust: Marketing | Growth

In Growth We Trust: Marketing | Growth | Startups « »

🔮 Is UGC Content Dead? | Nathan Hudson, Founder of Perceptycs

6M ago 1:04:15

Μοίρασέ το

Το περιεχόμενο παρέχεται από το Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

This week on the podcast, we had Nathan Hudson from Perceptycs, a growth marketing agency, sharing insights on user acquisition, customer research, optimization, and attributions for beginners. We also delved into creative testing and the relevance of user-generated content (UGC). Join us for an engaging discussion and anecdotes from Nathan's experience in the industry.

Chapters 📌

[00:00:00] Intro

[00:01:23] The death of UGC.

[00:06:01] App experts community at App Promotion Summit.

[00:10:31] Marketing in martial arts and music.

[00:16:33] Attribution challenges for app clients.

[00:18:32] App campaign budget challenges.

[00:22:19] Mobile App Advertising Strategies.

[00:26:00] Unrealistic expectations from investors.

[00:30:01] Payback period and business models.

[00:35:28] Attribution challenges in mobile apps.

[00:38:26] The importance of looking at the macro results.

[00:41:22] Customer research for funnel optimization.

[00:43:59] Paywall optimization strategies.

[00:48:59] AI integration in feedback process.

[00:50:28] UGC and Creative Mix.

[00:56:30] Move fast and break shit.

[01:00:08] Influencer marketing challenges.

[01:01:45] Influencers impact on consumer behavior.

🖇 Follow links 🖇

👉 Nathan Hudson on Linkedin: https://www.linkedin.com/in/nathan--hudson/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

72 επεισόδια