Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro
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Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!
- Share the one hot take that influencer marketers aren’t aware of
- Delve into the power of authenticity in influencer marketing
- Discuss the right approach to influencer marketing campaigns
- Look at the value of tracking conversions and ROI
- Consider the importance of finding influencers who already use and love your product
- Unpack emerging trends in influencer marketing
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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