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Ep 341: Stake advertising banished from Dutch Grand Prix
Manage episode 438181145 series 3468725
Το περιεχόμενο παρέχεται από το SBC Media. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον SBC Media ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
The recent Dutch Formula 1 Grand Prix has highlighted the regulatory sensitivities of gambling sponsorship displayed in sports.
In the week before the Grand Prix, the Netherlands gambling authority De Kansspelautoriteit (KSA) demanded that Stake.com be removed from the team it sponsors or risk participation.
On today’s episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director was joined by Ted Orme-Claye and Callum Williams from the Insider Sport team to take a look at the reasons behind this development.
The trio also consider what consequences this could have for gambling operators seeking multi-country sponsorship opportunities, what factors operators need to be aware of when crafting global marketing strategies and if this decision is indicative of the increasing pressure betting companies are facing when it comes to marketing and advertising.
To read more about the topic, click on the following links:
- Formula One ordered to remove any Stake branding of F1 Team (insidersport.com)
Host: Ted Menmuir
Guests: Ted Orme-Claye and Callum Williams
Producer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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