153#: Why Brand Doesn't Matter, With Paul Cowan

If You Market

Το περιεχόμενο παρέχεται από το Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

2+ y ago 48:10

MP3•Αρχική οθόνη επεισοδίου

Are you wasting time and resources on "Brand"?

Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes most if not all companies should focus on providing a great customer experience and be obsessive about serving their customers. The brand will come naturally, as long as you have a good product and solve a problem you don't need a megaphone to tell people what they should think about you.

Paul Cowan is not your run-of-the-mill marketing guy. Over a 20+ year career, he’s held leadership positions at large corporations, then left them to launch startups from scratch. He’s marketed phones, food, booze, toys, and SaaS products and he’s created award-winning viral ad campaigns. Now as CMO of FreshBooks, he’s using his unique skill set to help over 30 million people save time billing, and collect billions of dollars.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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