Episode 18 - How you say it, is more important than what you say!
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- Introduction
- Episode 18 of the "If You List, You Last" podcast by Bob Mangold, the listing coach.
- Appreciation for listener support.
- Main Focus
- A unique approach to scripting for listing presentations and prospecting, emphasizing the importance of how things are said over what is said.
- Community Engagement
- Encouragement to join the Real Estate Asset Advisors Facebook group for discussions and topic suggestions.
- Mortgage Market Update
- Discussion on the impact of interest rates on the real estate market.
- Explanation of the relationship between inflation, the Consumer Price Index (CPI), Owner's Equivalent Rent (OER), and mortgage interest rates.
- The misconception of easily refinancing to a lower interest rate in the near future.
- Sales Techniques
- The significance of asking the right questions during listings and presentations to uncover the client's needs.
- Strategies for establishing rapport and avoiding sales pressure.
- Listing Presentation Advice
- Suggestions on conducting effective and efficient listing presentations.
- The importance of focusing on the seller's needs and avoiding overwhelming them with unnecessary information.
- Client Interaction
- Tips on communicating with potential clients, setting appointments, and managing expectations.
- The value of determining a good fit between the agent and the seller.
- Professional Development
- The role of role-playing in honing sales and presentation skills.
- Invitation to join bi-weekly Elevate Business Briefings for more insights.
- Resources
- Links to additional resources for further learning and improvement.
Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisors
Visit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.org
Download a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com
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