Episode 44: Book Marketer and Publisher Robyn Crummer-Olson

Hybrid Pub Scout Podcast

In this episode, Emily chats with book marketing coach and newly installed publisher at Ooligan Press, Robyn Crummer-Olson, who works with both self-published and traditionally published authors on project management and book marketing and publicity. We talk about why it’s important for marketers to be honest with authors about just how hard it is to launch a book (very, very, very hard), why your purpose as an author has to be about more than making money, and what authors can do to make marketers’ jobs easier. (Hint: Don’t insist that your book is for everyone. No book is for everyone. Well, maybe To Kill a Mockingbird.) We also talk about how important it is for authors to let their publishers know exactly what they’re doing to promote their book, and why it’s such a joy to work with authors who are curious and open to trying all kinds of promotional strategies to get the job done. [PERK ALERT] Sign up for our newsletter and get access to our new free tool: The HPS Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here: https://mailchi.mp/da9486666cc5/hps-guide-publishing-path Our website: hybridpubscout.com/44-robyn-crummer-olson-book-marketer Facebook: www.facebook.com/hybridpubscout/ Twitter: twitter.com/hybridpubscout Instagram: www.instagram.com/hybridpubscoutpod/ Our newsletter: eepurl.com/gfajR9