Understanding Brand Identity Through Organizational Clarity

Human-Centered Innovation

MP3•Αρχική οθόνη επεισοδίου

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

πριν 3 χρόνια 20:06

Building your brand identity can be a difficult task. Maybe it’s time to consider taking a human-centered approach towards your brand identity? Lisa Marceau and Kristine Merz discuss their approach towards building brand identity and what you need to consider when taking the human-centered approach. They also discuss the need for organizational clarity, core values and culture, and their impact on brand identity.

For more information about JKAM Investments, visit jkaminvestments.com

21 επεισόδια

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

Human-Centered Innovation

Understanding Brand Identity Through Organizational Clarity

Human-Centered Innovation

published πριν 3 χρόνια

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For more information about JKAM Investments, visit jkaminvestments.com

21 επεισόδια

#Tech #MBA #Entrepreneur #Business #Kristine Merz #Lisa Marceau

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Human-Centered Innovation

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πριν 1 year23:56

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We’ve heard a lot of discussions on the impact of mergers and acquisitions but the vast majority of those would involve two companies. What happens when in a really big merge – one that involves, say, four or 10 companies? Save yourself the strain of imagining what the impact would be as Lisa Marceau and Kristine Merz bring in Juli Leonard to share her expertise on this matter. In this two-part conversation, Juli discusses everything that goes into such big mergers. This episode is part one, and we get to hear about things like the importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. They also touch on crucial factors such as training and development, feedback mechanisms, and the art of balancing diverse audience needs while staying true to a core message. Tune in for more! For more information, visit: https://chocolateandpeanutbutter.com/…

Human-Centered Innovation

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The Big Merge: Navigating The Complexities Of Multi-Company Mergers With Juli Leonard – Part 2 20:27

πριν 1 year20:27

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This is Part 2 of Lisa and Kristine’s conversation with Juli Leonard on multi-company mergers. In Part 1 we heard about importance of a well-defined integration plan, the role of leadership in navigating the complexities of merging distinct organizational cultures, and the significance of transparent and effective communication. This time, we get into the nitty-gritty of culture and values issues related to these big merges. We explore the impact of culture on employee morale, talent retention, customer experience, operational synergies, and decision-making, and the potential for innovation in the post-merger landscape. Tune in!…

Human-Centered Innovation

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Internal And External Communication - Communicating The Change Of One Brand Going Away. How The Two Become One. 29:15

πριν 2 years29:15

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Undergoing a brand change is a complicated and tedious process. Without proper internal and external communication, everything will become messy and people with be left in the dark. Lisa Marceau and Kristine Merz discuss how to secure M&A success by clearly communicating every significant change within a brand and how they impact an organization's culture. The two talk about the dangers of keeping back channels and why everyone should be on the same page no matter how beautiful or chaotic the situation. Lisa and Kristine also explain how to match your communication depending on your target audience and make your brand change easy to digest when holding trade shows. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

Human-Centered Innovation

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πριν 2 years21:27

21:27

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Human-Centered Innovation

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πριν 2 years24:47

24:47

When companies merge in the acquisition process, it is more than just two entities coming together. These companies carry with them the people in that transition, and often, the people aspect gets overlooked. In this episode, Lisa Marceau and Kristine Merz call for a human-centered approach to redefining services in a merger. They talk about how leaders should keep in mind their employees as they overcome changes in culture, sharing the card-sorting method to help them define and identify their services better. So join this conversation and learn the opportunities you can grab from building a human-centered mindset as you go through a big organizational change. For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

Human-Centered Innovation

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πριν 2 years28:01

28:01

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Human-Centered Innovation

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Establishing Organizational Clarity Will Magnify Your Brand 22:25

πριν 2 years22:25

22:25

Company values. Mission and vision. Competitive strategy. Brand challenges. These are all familiar terms to employees, employers, and anyone involved in organizations. But how deep really is your comprehension of these terms? Do we understand their value to the company? Do we actually know “why” our companies do what it does? In today’s episode, we have an in-depth discussion about the importance of establishing organizational clarity and how it actually puts value in the company itself. Join us in learning how to uncover the deeper “whys” of a brand and ultimately magnify your brand’s value! For more information, visit: https://chocolateandpeanutbutter.com/ For more information about JKAM Investments, visit jkaminvestments.com…

Human-Centered Innovation

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πριν 2 years25:26

25:26

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Human-Centered Innovation

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A Rebrand Case Study In Four Parts: Exploring New Markets Part I 24:02

πριν 2 years24:02

24:02

It’s normal to shift your focus and rebrand as a company - in fact, it’s often necessary for growth over time. Many big companies like Dropbox or Uber underwent rebranding. Whether it was a fresh change in their design and color scheme to be current, or a change in vision for the organization, rebranding has done wonders for these companies. However, if rebranding goes wrong, it could do more harm to your company than good. Join your hosts, Lisa Marceau and Kristine Merz as they talk about the second rebranding of NERI, and how human-centered innovation helped drive the process to avoid common pitfalls . For more information about JKAM Investments, visit jkaminvestments.com…

Human-Centered Innovation

1
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πριν 2 years37:26

37:26

In our previous episode, Kristine Merz and Lisa Marceau talked about their first meeting during the rebrand of NERI in 2004. Today, they continue their deep dive into what a company needs to do for a successful rebranding. They talk about how a human-centered approach can help create the fit and help the new brand identity resonate with people. They also discuss the importance of considering your employees’ perspectives so that they are champions of the rebrand. Join this second of a two-part episode on brand identity and transformation. For more information about JKAM Investments, visit jkaminvestments.com…

Human-Centered Innovation

1
A Rebrand Case Study In Four Parts: Transforming Brand Identity Part I 29:37

πριν 2 years29:37

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Human-Centered Innovation

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Human-Centered Innovation

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Understanding Brand Identity Through Organizational Clarity 20:06

πριν 3 years20:06

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Human-Centered Innovation

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πριν 3 years12:21

12:21

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Human-Centered Innovation

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