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Marketing Made Easy: Use Customer Profiles | Jacqueline Woods
Manage episode 429320056 series 3562119
Το περιεχόμενο παρέχεται από το Mark Drager. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Mark Drager ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Need help to make your marketing efforts truly effective in today's noisy digital landscape?
Look no further.
Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy!
In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind successful marketing campaigns.
We’ll cover:
Why precise targeting is crucial in today's crowded marketing landscape.
How to effectively segment your audience by role, industry, and solution.
How lower barriers to entry have increased competition.
The power of a three-dimensional marketing matrix in reaching your customers.
Why understanding different roles' priorities is key to effective messaging.
How to leverage insights from one industry to innovate in another.
Why marketing should be data-driven and intentional.
Why some low-ROI activities might still be strategically important.
How to balance data-driven decisions with strategic considerations.
Why understanding customer needs is the foundation of successful selling.
How to articulate your unique value proposition effectively.
The critical importance of intentional, data-backed marketing decisions.
How to avoid common pitfalls in pricing and promotion strategies.
Follow Mark:
LinkedIn: https://hi.switchy.io/markdrager
Instagram: https://hi.switchy.io/KcKi
Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe
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