1. Interview With McKinsey's Former Senior Partner And Head Of Marketing How To Build A Consulting Firm podcast

Το περιεχόμενο παρέχεται από το FIRMSconsulting.com and StrategyTraining.com. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον FIRMSconsulting.com and StrategyTraining.com ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

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1. Interview with McKinsey's former senior partner and head of marketing

5+ y ago 1:07:07

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One of the great privileges of our unique network is that we have access to some of the most eminent former partners like Kevin Coyne and Bill Matassoni. We adopt their insights when designing our case training and strategy training programs. Our goal at Firmsconsulting is to allow our members access to the partners from whom we seek advise.

This is an exclusive interview that Bill Matassoni had with Firmsconsulting where he shared some counter-intuitive concepts you will not hear anywhere else.

Bill Matassoni was the partner who was involved in developing and implementing the McKinsey philosophy that helped the firm pull ahead of BCG in the 1980s and 1990s. He was thereafter the partner who led BCG’s efforts to overtake McKinsey.

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