CMO Dina Keenan on Building Marketing Teams

How I Hire

Το περιεχόμενο παρέχεται από το How I Hire, Noto Group, and Roy Notowitz. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον How I Hire, Noto Group, and Roy Notowitz ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4+ y ago 23:40

MP3•Αρχική οθόνη επεισοδίου

Dina Keenan is a marketing leader with deep experience in CPG, retail, fashion, and beauty. She recently served as CMO of New Seasons Market, where she led a high-performing team in a period of rapid growth for the company. Dina emphasizes connection and purpose in her work and has a passion for building effective teams. We get into the details of CMO hiring and more.

Highlights from our conversation include:

• Which skills and competencies to look for when hiring a CMO (4:02)
• How to evaluate the analytical capabilities of a CMO candidate (6:39)
• The importance of having a creative vision as a CMO (7:33)
• How CMOs are developing both art and science skills today (8:25)
• How to look for values alignment when interviewing CMOs (9:46)
• Dina’s experience coming into purpose-driven brand (11:24)
• How to assess an existing team as a new CMO (13:44)
• How Dina structures her teams (14:50)
• What steps she takes when a team member doesn’t succeed in their role (16:38)
• How Dina identifies future leaders (20:23)

Visit HowIHire.com for transcripts and more on this episode.

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