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Mac Skinner - Employee to Owner: Reviving TWO-ROCK AMPLIFIERS to Seven-Figure Glory
Manage episode 397083708 series 3545847
Το περιεχόμενο παρέχεται από το Anne McGinty. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Anne McGinty ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Mac Skinner was an employee of Two-Rock amplifiers for over six years and found an opportunity to co-purchase the brand in 2016. Within five years, he and his co-owner, Eli Lester have more than quadrupled sales, released new lines, and built the legendary brand back up and beyond. Check them out on Instagram @tworockamplification
Listen to his journey, how he made it happen and the steps he took to build the brand to an on-going six-month waiting list.
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Κεφάλαια
1. Mac Skinner - Employee to Owner: Reviving TWO-ROCK AMPLIFIERS to Seven-Figure Glory (00:00:00)
2. Intro to Mac Skinner of Two-Rock Amplifiers (00:00:30)
3. Before taking ownership of Two-Rock Amplifiers (00:01:25)
4. When did the original founders of Two-Rock sell the business the first time? (00:02:54)
5. How did the opportunity come up to purchase Two-Rock in its third round of ownership? (00:03:24)
6. How did the owners of Two-Rock Amplifiers finance the purchase of the business? (00:07:32)
7. What did you do once you took ownership of Two Rock? (00:07:58)
8. How did the owners of Two-Rock Amplifiers turn the business around? (00:10:00)
9. Key business practices at Two Rock Amplifiers (00:11:57)
10. Balancing work and personal life and choosing a 4 day work week (00:12:57)
11. What marketing strategies have been the most effective in getting your amplifiers into the right customer’s hands? (00:15:45)
12. How did you know your ads in Premier Guitar Magazine were effective? (00:17:52)
13. How many amps does Two-Rock have in the world? (00:18:26)
14. What is the lead time at Two Rock and how’s the backorder looking? (00:19:37)
15. How did you decide to only sell through distributors? (00:21:23)
16. How does Two-Rock get their amps into distributors? (00:22:00)
17. How do you price your high-end amplifiers? (00:22:45)
18. How do you set yourself apart from your competitors? (00:23:36)
19. What has been your biggest set-back at Two-Rock? (00:24:14)
20. What advice do you have about entrepreneurship and the music industry? (00:25:24)
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