291 | From Marketing Roadblocks to Scalable Growth | with Rob Schutz

Honest Ecommerce

Rob Schutz is the founder of Snagged, where he helps entrepreneurs, startups and established businesses acquire premium domain names.

Rob is also co-founder of Ro, the DTC health platform, and employee #7 + former VP of Growth at Bark, where he helped grow the company from $0 to a $100M in run rate. He started his career in healthcare consulting, helping hospitals transition to digital EMRs.

Rob then started a daily deal company called What’s the Deal that he sold to kgb, where he transitioned to his career in marketing and user acquisition.

To date, Rob has snagged domains for Reddit co-founder Alexis Ohanian, Lyft co-founder John Zimmer, Y Combinator CEO Garry Tan, ex-Twitter CEO Parag Agrawal, Pinterest co-founder Ben Silberman, Capser co-founder Philip Krim, and many more.

In This Conversation We Discuss:

• [00:49] Intro
• [01:38] Pivoting from healthcare tech to digital marketing
• [02:33] Entering growth marketing with Bark in 2012
• [03:13] Navigating early paid search and social channels
• [04:03] Learning from early Facebook ad strategy mistakes
• [04:45] Tapping into Instagram communities for traction
• [05:33] Priorities that led to a new startup journey
• [06:23] Meeting co-founders with complementary skills
• [07:57] Starting Ro with a mission to break taboos
• [09:42] Adapting proven strategies to new health market
• [11:04] Overcoming hurdles with Google & Meta ad policies
• [12:37] Balancing confidence with product market challenges
• [13:54] Episode sponsors
• [17:07] Overcoming privacy policies in healthcare startups
• [19:23] Transitioning to domain expertise with Snagged
• [21:52] Establishing trust with high-value domain names
• [22:51] Balancing domain costs with business stage
• [24:03] Flexible domain deal structures and outcomes
• [26:14] Creative domain acquisition strategies with Rob

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Industry leading domain services snagged.com/
• Follow Rob Schutz linkedin.com/in/robschutz/
• Book a demo today at intelligems.io/
• Done-for-you conversion rate optimization service storetester.com/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!