Effective Product Innovation Strategies: Insights from Tim and Scott of Paddlesmash.com

High Voltage Business Builders

Can you recall a time when you were inspired by an article or a piece of content to bring your own creative idea to life?

Tim and Scott are two entrepreneurs who have seen success in not only product development but also retail space and business development. In this episode, they'll share their experiences of having unique ideas and being willing to let them out for feedback. Tune in to hear their advice on getting raw feedback and market research, cold outreach to retailers, using incentives to get customers involved as salespeople, and testing the product "out in the wild" before investing.

Learn from their journey of turning an idea into a reality while remaining open to constructive criticism!

[00:00 - 05:41] How Tim & Scott Learned to Flush Ideas and Created Innovative Products

[05:42 - 11:11] Bring Fun to the Backyard

[11:12 - 16:25] Introducing PaddleSmash: The Innovative Combination of Pickleball and Roundnet

[16:26 - 21:43] Get Raw Feedback & Test Out Your Concept Before Investing Money

[21:44 - 23:23] Wrapping Up!

Connect with Tim & Scott at Paddlesmash.com!

Key Quotes:

“If you're not in it for fun, profit, and the people, then why are you in it? If it's just coming down to the profit, you're going to lose the fun. You're going to miss the people, and it's all going to backfire on you.” - Neil Twa

“It's no fun having someone tell you your idea is bad. No one enjoys having their idea beat up, but it's an essential part of validating an idea.” - Scott Brown

Let’s get connected!

You can find me on LinkedIn, Instagram, Facebook & Youtube. Head to Voltage Digital Marketing to boost your brand and sales exposure!

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