Cultivating Success: E-Commerce Insights with Andrew Maffettone

High Voltage Business Builders

Το περιεχόμενο παρέχεται από το Voltage Digital Marketing and Neil Twa. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Voltage Digital Marketing and Neil Twa ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

1M ago 29:17

MP3•Αρχική οθόνη επεισοδίου

Takeaways:

Building a tribe and focusing on organic marketing is crucial for brands in 2024.
The rising costs of paid advertising and the need for conversion rate optimization are challenges that brands must address.
TikTok offers great potential for brand discoverability, but it requires understanding the platform and tailoring marketing strategies accordingly.
Diversifying sales channels and building assets outside of physical inventory are essential for long-term success.
Conversion rate optimization and increasing average order value are key strategies for improving profitability.

[00:00 - 06:28 ] Introduction and Overview

[06:28 - 11:30] The Bar is Low for Success, but Innovation and Adaptability are Key

[11:30 - 16:19] The Frustrations of the Industry and the Rise of Self-Proclaimed Gurus

[16:19 - 23:01] The Challenges of Selling Low-Priced Products on Amazon

[23:01 - 28:02] Closing Segment

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128 επεισόδια