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Can getting a B in Business be an A+ Move? B Corps with Ben Anderson
Manage episode 355467122 series 3409854
Το περιεχόμενο παρέχεται από το Abigail Carroll. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Abigail Carroll ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
We’ve spoken to a lot of entrepreneurs from around the world in the past few months and there is one thing they all have in common - a corporation. The precise structures of corporations will vary from company to company and country to country but a relatively new corporate certification is working its way around the planet and creating a global standard for how businesses should behave. It’s the B Corp Certification and it’s gaining ground.
Ben Anderson, a B Corp Leader, and former CEO and Co-Chair of Board of B Lab US & Canada joins the show today to explain how it works and why getting a B makes for good business.
A sneak preview:
- How corporate values have shifted over the years
- What is the B Corp
- The Shareholder v Stakeholder economy
- What are the qualifiers to become B Corp
- How to become B Corp
- What it costs
- How B Corp is helping companies prove ESG
- How it turns out B Corp is good for business performance
- B Corp’s influence on international corporate governance
- Why consumers may want to look for B Corp
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