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Onboarding Operations: Why Onboarding Matters with Donna Weber
Manage episode 319884823 series 3300012
Το περιεχόμενο παρέχεται από το Stuart Balcombe and Arrows Podcast Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Stuart Balcombe and Arrows Podcast Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In software we love to think in terms of scale and building once and selling forever, but there’s often a gap between what software can do and the outcomes customers actually want to achieve.
Effective customer onboarding can help bridge that gap, ensure customers see value, and are set up for ongoing success.
Today’s guest is Donna Weber, author of the best selling book "Onboarding Matters". In this episode you’ll hear how she:
- Defines customer onboarding
- Uses a success plan as the basis for aligned onboarding
- Addresses onboarding misconceptions and common red flags
- Thinks about overcoming sticking points in the onboarding journey
- Recommends companies go about scaling their onboarding programs
Additional onboarding resources from Donna:
- What is Orchestrated Onboarding and Why You Should Care
- Onboarding ≠ Implementation
- Whoever Understands The Customer Best Wins
Enjoyed this episode? Connect with Donna on LinkedIn and let her know, or subscribe for future episodes of Happy Customers.
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