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Adrian Furstenburg: Creating a Luxury Handbag Brand from South Africa to Singapore
Manage episode 380721910 series 3510686
Το περιεχόμενο παρέχεται από το Emily Blumenthal. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Emily Blumenthal ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Picture this: a young boy, secretly nurturing his love for fashion and textiles under the stern gaze of a disapproving father. Fast forward a few years, and that same boy, now a man, Adrian Furstenburg, has channeled his passion to become a successful handbag designer, earning his spot as an IHDA All Star Alum. Born from a piece of cloth and desire to create, Adrian's fascinating journey takes us through the highs and lows of an entrepreneurial journey in the fashion industry.
What happens when an adventurous spirit, a deep love for culture, and a penchant for entrepreneurship come together? For Adrian, it became the backbone of his business strategy. We delve into his exciting adventures in Hong Kong as he stepped into the realm of on-demand manufacturing and sustainable leather goods. We also hear about the incredible impact his customers have had on his business, from their role in his first unboxing video to the high price they were willing to pay for hyper-personalized pieces, filled with the sentimental value of their children's drawings.
It's not all sunshine and roses, however. Adrian candidly shares the harsh realities of retailing his luxury handbags, navigating negotiations with retailers like Macy's, and the costs of operation. Then there's his groundbreaking venture into the world of lab-grown leather, a testament to his unwavering commitment to sustainability. As we delve into these thought-provoking conversations, we find an inspiring tale of resilience, tenacity, and innovative thinking intertwined with the luxurious world of handbag design. Join us, as we traverse this inspiring journey with Adrian Furstenberg.
Follow Adrian:
www.instagram.com/adrianfurstenburg/
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https://www.emilyblumenthal.com/category/all-products
Register for the Handbag Designer 101 Masterclass:
https://www.emilyblumenthal.com/challenge-page/Masterclass
Book a handbag session with Emily:
https://www.emilyblumenthal.com/
Hire Emily to be a guest speaker at your event:
https://www.emilyblumenthal.com/speaking
Subscribe on Youtube:
https://www.youtube.com/c/HandbagDesigner101-IHDA
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https://www.instagram.com/handbagdesigner/
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https://www.tiktok.com/@handbagdesigner
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Κεφάλαια
1. From Hesitation to Handbag Designer Success (00:00:00)
2. Heritage, Travel, and Entrepreneurship (00:09:11)
3. Hyper Personalization and Scaling the Business (00:15:05)
4. Building a Luxury Brand (00:25:41)
5. Sustainable Lab-Grown Exotic Leather Business (00:37:36)
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