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S1E3 - Magic Moments aren't Aha Moments
Manage episode 364060523 series 3472250
Το περιεχόμενο παρέχεται από το Growth Vault and Growth Vault Collective. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Growth Vault and Growth Vault Collective ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 3, Rabah & Chase dive into:
- What a magic moment is and why it matters
- How companies miss where Magic Moments happen offline
- How an AHA moment can be confused with a magic moment
- What your data you should look like to prove a magic moment exists
And more!
Enjoy!
Follow Rabah 👉 https://twitter.com/rabahrahil
Follow Chase 👉 https://twitter.com/ImChaseMohseni
Share the episode with your friends and let us know what you think!
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