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The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted)
Manage episode 418141154 series 3569868
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In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier.
⏰ Timestamps:
00:00:00 - Introducing Doug Hoggatt, VP Marketing of Elfster
00:01:42 - Doug's Background in Growth Marketing the last 25 years
00:03:53 - Exploring Alternatives to Online Channels
00:06:00 - Limitations of Remarketing and Lookalike Modeling
00:09:00 - Rise of Influencers in Marketing
00:14:09 - Timing and Strategic Approach to Channel Diversification
00:19:58 - Startup Mistakes in Marketing Spend
00:27:32 - A/B Testing with Doug: Insights on Personal Preferences
00:36:26 - Value of Direct Mail in Modern Marketing
00:40:15 - The Myth of Growth Hacking
00:42:57 - Closing Remarks and Acknowledgments
🔗 Mentioned in this episode
Elfster: www.elfster.com
LiftLab: https://www.liftlab.com/
More episodes of Growth Talks: https://bit.ly/3xXGJJc
🤝Connect with Right Side Up
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