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60% lower cost per trial via web2app?
Manage episode 462360578 series 3236021
Can web2app deliver 60% cheaper trials for your subscription-based apps?
And be able to track 20% more?
In this Growth Masterminds, we chat with Gessica Bicego:
- Blinkist
- Paired
- Kayak
- Fractional CMO, growth consultant
Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning user acquisition efforts from app to web campaigns. We talk about why web-based UA offers better tracking capabilities, how to leverage landing pages to drive app store conversions, and the potential of web onboarding to minimize app store fees.
We also talk about the effectiveness of paid content and specific strategies to attract different user segments.
00:00 Introduction to Web-Based User Acquisition
01:46 Transitioning from App to Web Acquisition
03:01 Success Stories and Strategies
06:04 Challenges and Solutions in Web Campaigns
07:21 Understanding Audience and Metrics
14:05 Optimizing Mini Mobile Web Landing Pages
17:21 The Impact of Familiar Environments
17:44 The Evolution of Landing Pages
18:58 Innovative Paid Content Strategies
19:55 The Challenges and Rewards of Paid Content
24:45 Web Onboarding: A New Trend
31:19 Personalizing Web and App Funnels
34:32 Conclusion and Final Thoughts
151 επεισόδια
Manage episode 462360578 series 3236021
Can web2app deliver 60% cheaper trials for your subscription-based apps?
And be able to track 20% more?
In this Growth Masterminds, we chat with Gessica Bicego:
- Blinkist
- Paired
- Kayak
- Fractional CMO, growth consultant
Gessica shares her journey from Blinkist to Paired, revealing key insights into the benefits and challenges of transitioning user acquisition efforts from app to web campaigns. We talk about why web-based UA offers better tracking capabilities, how to leverage landing pages to drive app store conversions, and the potential of web onboarding to minimize app store fees.
We also talk about the effectiveness of paid content and specific strategies to attract different user segments.
00:00 Introduction to Web-Based User Acquisition
01:46 Transitioning from App to Web Acquisition
03:01 Success Stories and Strategies
06:04 Challenges and Solutions in Web Campaigns
07:21 Understanding Audience and Metrics
14:05 Optimizing Mini Mobile Web Landing Pages
17:21 The Impact of Familiar Environments
17:44 The Evolution of Landing Pages
18:58 Innovative Paid Content Strategies
19:55 The Challenges and Rewards of Paid Content
24:45 Web Onboarding: A New Trend
31:19 Personalizing Web and App Funnels
34:32 Conclusion and Final Thoughts
151 επεισόδια
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