Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company

GROW B2B FASTER

Driving demand for your company at every stage of your marketing funnel?
Rodolfo shares how they do it at Recharge.
In today's episode, Rodolfo Yiu, Head of Demand Generation at Recharge shares with Sammy, how he and his team keep their pipeline healthy and full.
You’ll learn:
1. How Rodolfo drives demand on top, middle and bottom of funnel for Recharge
2. How Recharge is distributing its demand gen investments in paid search as a market leader
3. Why Rodolfo still regularly listens in on his team's sales calls
About Rodolfo:
Rodolfo is a B2B SaaS marketing leader located in San Francisco, currently working at Recharge as Head of DG, a leading subscription solution for DTC brands. He is passionate about building and developing marketing teams to solve business problems by partnering with GTM teams. He was previously at Okta and a number of startups.
Find Rodolfo on LinkedIn: https://www.linkedin.com/in/rodolfoyiu/
Rodolfo’s favorite business book:
The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture - Scott Belsky https://amzn.to/3GtMu1N
Rodolfo’s favorite podcast:
Grit podcast with Joubin Mirzadegan https://www.kleinerperkins.com/podcasts
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About Recharge:
Recharge is the leading subscription payments solution, helping ecommerce merchants of all sizes launch and scale subscription offerings. Recharge’s subscription billing and payment management solutions are designed to help merchants grow by increasing revenue and customer lifetime value while reducing operating costs and churn.
Website: https://rechargepayments.com/
Industry: E-Commerce, Mobile Payments, Software, Subscription Service
Company size: 500+
Headquarters: Santa Monica, California, United States
Founded: 2014
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About the host Sammy:
Sammy and SAWOO enable you to become a thought leader and win leads directly through your own podcast & great content on LinkedIn.
Get in touch with Sammy here on LinkedIn.
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Past guests on the GROW B2B FASTER show include: Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more.