Learn How Self Checkout Impacts Customer Loyalty
Manage episode 407404085 series 3560928
Dr. Farhana Nusrat, Assistant Professor of Marketing, Knauss School of Business at the University of San Diego co-authored study "Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty." Dr. Nusrat explains her study and its findings to Sean Kosednar on this week's Grocer Pod.
100 επεισόδια