He Was Forced To Go To China To Save His Business But Now He's Launching His Own Brand | Ep. 020

GlobalTQM | Sourcing and Manufacturing product in China for all entrepreneurs by David Hoffmann

I recently had the pleasure of interviewing one of our clients, Robert. His company sells designer lighting in South Africa.

Robert's company was the sole agent for an international lighting brand. They sold it successfully for over 10 years until the principal suddenly decided to drop them.

This left Robert in a predicament. A large part of his business was now gone and they had to make some changes fast.

After a mutual friend introduced us and we had a long chat about his options, Robert decided to take a trip to China.

Nearly 2 years after that first "expedition" to China, I sat down with Robert to talk about his journey into sourcing from China, what his experience was like, and his plans for the future of his brand.

In this podcast, you'll discover:

• The power of building a brand in China
• The challenges you'll face sourcing products and customizing them with Chinese manufacturers
• The recipe for success: what it takes from you that many business owners ignore
• The reality of the journey vs. your expectations
• And much more!

If you're short on time or can't listen to the interview, I've had it transcribed for you.

Helpful Resources

• For a full transcript of this interview, visit our blog.
• Get a free copy of our book, China Sourcing For Startups.
• Book A free 15-minute consultation with our team.

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