Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency

Getting to Aha! with Darshan Mehta

In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strategies employed by the Martin Agency to drive success for their clients.
Matt Swieca is Executive Producer/Program Director at The Martin Agency, a creative advertising agency with capabilities in advertising, strategic planning, direct response, digital, data analytics, design, and branded content. They have a wide range of clients, including UPS (Global), Google, Axe, Terminix, Hanes, Buffalo Wild Wings, LegalShield, and SnapChat (Global), for which Matt oversees all digital, social, and performance accounts.
KEY TAKEAWAYS
👉 Matt highlights the shift in audience consumption from polished videos to quicker, more natural content on platforms like TikTok, Instagram, and Snapchat. He says that these platforms add a layer of authenticity that isn’t available elsewhere, and that it’s the quick, unpolished videos that end up going viral, rather than something that is more slick and well-produced. The important thing here is the storytelling: by focusing on storytelling over the delivery of that story, the content remains natural and the audience responds well to that.
👉 Matt explains that the Martin Agency focuses on partnering with clients and guiding them in utilizing social media effectively. He mentions the rise of influencer and content creator marketing and the shift in media spending from traditional digital ads to these new forms of advertising. He believes that social media offers precision targeting and engagement opportunities that traditional advertising cannot.
👉 Darshan and Matt discuss the success of the Martin Agency and what sets them apart. Matt attributes their success to how they tailor their campaigns, based on data and target specific demographics to create buzz through earned media. They also emphasize the importance of building a brand over time and partnering with clients to achieve their goals. Matt explains that while digital marketing can provide tangible ROI, building a brand takes time and requires a combination of creative storytelling and media strategies.
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And connect with the host and guests here:
Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta
IResearch Website - https://iresearch.com
Matt Swieca on Linkedin - https://www.linkedin.com/in/matt-swieca
Martin Agency website: https://www.martinagency.com/

Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:

• Welcome to Getting to Aha!
• Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
• The Simplicity of Leadership with Katie Anderson

If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest