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Marketers have a Data Privacy problem. Here’s how to solve it - Mate Prgin, Founder & CEO of Enzuzo
Manage episode 432142697 series 3579283
Το περιεχόμενο παρέχεται από το Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Mate Prgin (Founder & CEO of Enzuzo) is a data privacy expert, joining Mikael to help marketers transition out of the world of readily available, private customer data. Now that regulations no longer allow you to track everything that your ideal client profile does on the web, the industry specialists need to rapidly adjust or risk becoming completely ineffective almost overnight.
With the loss of third-party cookies, you should start prioritizing first-party data strategies, have better privacy measures, and ensure compliance. Europe is getting hit first - with Google Consent Mode driving a loss between 30% - 90% of their funnel visibility. Enzuzo is enabling agencies with a new source of revenue, derived from complying with the new rules.
Investing in compliance is a scary thought. No matter how well you do it, you’ll lose a bit of visibility at first. Mate suggests that you really think about the placement and content of your opt-in banner and optimize to drive people to hit “yes”. If they choose to click “no”, that data is still important to help you adjust further. The behavioural model doesn’t serve smaller websites well, as in order for it to kick in, you need at least 100k visitors per month.
Tune into the full episode to learn how to thrive in this new world of marketing data!
HIGHLIGHTS:
01:10 There’s a problem with data…
02:12 Mate’s story
03:50 How Google is killing your visibility
08:48 Optimize your banner
10:36 What happens when they click “no”
13:31 The future of marketing data
16:25 Are data scrapers doomed?
Connect with Mate - https://www.linkedin.com/in/mate-prgin-680498/
Connect with Mikael - www.linkedin.com/in/mikaeldia/
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