2. Change the reason your firm exists | ReckonOne growth |TikTok Regulators | IPA's Junket strategy

From The Trenches

Listen to learn:-

• The major announcement - the trenches team is expanding
• How changing your firms purpose can win the war of talent in the accounting industry
• Why it is hard to establish relationships in the accounting sector
• How the world would be if it only had accountants
• Governments blaming accountants for their forecasting faults
• Why tech companies need to separate bookkeeper and accounting messaging
• Why top line growth doesn't make you happy
• David explains the plan and session for the Trenches GPS Summit on May 2022

Best on Ground

Paul

Real time dashboards are overkill https://www.linkedin.com/posts/lukalovosevic_data-automation-realtimeanalytics-activity-6889545309546938368-XEzY/

ReckonOne is more popular than most of us think, great results from Reckon

https://www.reckon.com/au/media/half-year-financial-report-2021-reckon-delivers-strong-results/

The IPA SHOULD host their tax deductible junket conferences in Fiji otherwise we can't justify any benefit at all to Australian members for this https://www.accountantsdaily.com.au/business/16650-ipa-and-the-fiji-institute-of-accountants-announce-partnership

David

Baker Tilly Changes it’s purpose away from lodging tax returns https://www.linkedin.com/posts/alan-whitman-357ab91_purpose-nowfortomorrow-activity-6896447373279911936-9rV3/

We don’t celebrate raises often but HNRY raising 16m at a 100m valuation is good for Australian Accountants https://www.stuff.co.nz/business/127646547/wellington-startup-hnry-eyes-expansion-after-securing-16m-investment

The IRS joins Tik Tik - hilariously https://twitter.com/dhtoomey/status/1488270707406614528

Poor accounting leads to $5billion in extra rail payments https://www.abc.net.au/news/2022-02-09/nsw-government-criticised-over-accounting-by-auditor-general/100816682 and Lance Rubin responds https://www.linkedin.com/feed/update/urn:li:activity:6897288212595798016/

Worst on Ground

Paul

More traditional accountant bashing:

https://www.linkedin.com/feed/update/urn:li:activity:6897992721726795776?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A6897992721726795776%2C6898074647389175808%29

David

The busted client https://twitter.com/IraGilligan/status/1487146713949343753

The connected/Xero/Tech Savvy accountant is still news to the average business owner even though it’s ten years old https://digitalmag.theceomagazine.com/anz/march-2022/innovate/nick-urry/

Outdated Hiring Practices - We are not who we worked for we are what we do https://www.linkedin.com/posts/activity-6897313048122544128-qS8U

Quotes from the Episode

“I don't know how people can attract anyone to the profession when for 20 years they said the profession is not going to exist.” Paul

“One thing that's hard to replicate in the accounting industry is the relationship.” David

“Financial models are wrong because the drivers are wrong” David

“There’s a difference between a model being wrong and the actual application of accounting standards.” David

“We are not who we worked for. We are what we do.” Tyler

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