Ep. 237: How The House Of Flawless Is Thriving On TikTok Shop - Alores Norris

Friends in Beauty Podcast

On this week’s episode of the Friends in Beauty podcast I welcome Alores Norris to the Friends in Beauty guest chair. After 11 years of being a stay-at-home mom and a military wife, A'Lores decided to go out into the beauty world and start her own makeup company. House of Flawless started with just a few lipstick colors she would mix in her kitchen, and it grew into a small beauty empire within 2 years. In 2016 she became the first black woman to open a cosmetic store in Simpsonville SC, and the store carried brands such as Amazing Cosmetics, Juvia's Place, Morphe, Cinema Secrets, House of Flawless, Hydratherma Naturals, and other skin care products. Alores also has worked on multiple shows as a makeup artist, such as FOX hit show Our Kind of People, Bravo Thicker Than Water and she was a key Artist on a new film called Haunted Trials that hit the big screen in 2021. She key'd the NFL ( We got Your Back) commercial and a makeup artist for the ESPY Award show in 2022. She's key'd New York fashion week, working with some of the biggest names in the entertainment business. In 2024 she was awarded the Emmy of commercials for her Hulu Beauty commercial for her House of Flawless cosmetic line. During our chat we talked about her early beginnings as a Makeup Artist, setting boundaries with clients, diving into the business side of makeup, success on TikTok Shop, the beauty community in South Carolina, and so much more. Enjoy this episode! Leave us a 5 star review and share this episode with a friend or 2 or 3. [e-mail] GET BOOKKEEPING & ACCOUNTING SERVICES - Tell Them Friends in Beauty Sent You https://kickstartaccountinginc.com TRAVEL SURVEY - TRAVEL WITH FRIENDS IN BEAUTY https://bit.ly/FIBTravelSurvey ENROLLMENT OPEN - TRAILBLAZERS CLUB MEMBERSHIP https://bit.ly/FIBTrailblazersClub ADVERTISE YOUR BUSINESS OF THE PODCAST https://www.friendsinbeauty.com/advertise LEARN HOW TO RECORD + EDIT A PODCAST IN 7 DAYS OR LESS: https://bit.ly/DIYPodcasterCourse FRIENDS IN BEAUTY FACEBOOK COMMUNITY https://www.facebook.com/groups/friendsinbeauty Additional Resources: MUST HAVE BEAUTY, PODCASTING, CONTENT CREATION TOOLS, AND BOOKS https://www.amazon.com/shop/akuarobinson LEARN A NEW SKILL Skillshare - Use this link for 2 months free of the premium plan: https://skl.sh/30t352q SAVE 10% ON MENTED COSMETICS (I’M SHADE D10) Shop Mented Cosmetics - https://www.mentedcosmetics.com/?rfsn=1290937.f2481 Use Code “AKUAROBINSON” for 10% of your purchase Join the Friends in Beauty Mailing List: https://www.bit.ly/FIBTribe Social Media Info: Alores (Instagram) - https://www.instagram.com/aloresthehouseofflawless The House of Flawless (Website) - https://www.thehouseofflawless.com Friends in Beauty (Instagram) - https://www.instagram.com/friendsinbeauty Friends in Beauty (YouTube) - https://bit.ly/FIBTube Akua Robinson (Instagram) - https://www.instagram.com/akuarobinson Akua Robinson (Website) - https://www.akuarobinson.com NOTE: I am a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of Friends in Beauty, LLC, Akua Robinson Artistry, LLC and/or Akua Robinson.