Rock your Financial Goals with Heather Lahtinen

Freedom Focus Photography - previously the Hair of the Dog Podcast

217 - I’m going to take a stab in the dark at something. I’m guessing you’re pretty stoked when you hit a big revenue goal in your pet photography business.
Who wouldn’t be, right? Cha’ching!
BUT ...
What are you making that number mean? ESPECIALLY if you miss a revenue target — or if you were to have your revenue dip?!? 😱
If you’re human, you might feel like you failed or that your business is broken or you’re going to end up losing it all and living in a van down by the river.
* Shout out to Chris Farley for the motivational speaker!
Today on the podcast, we’re talking about goals — but not any goals. We’re talking about NRVs, or non-revenue victories — and how they’re critical for your success.
What to listen for

1:55 How revenue-related goals can lead to unrealistic expectations

9:17 Why security and stability come from within, not from sales

20:19 How Heather and I define success and security

28:56 The non-revenue victories you might look for

29:57 The connection between NRVs and The Gap and The Gain
You guys! We can challenge the traditional notion of success and work toward a more fulfilling approach that includes celebrating our personal experiences and the relationships we build in our businesses.
For me, it's all about freedom and flexibility in my schedule … the freedom to head to the barn and ride my horses, the flexibility to leave my office and take my kids on a trip to South America.
What does success actually look like to you? What are your NRVs? Comment on the 'Gram.

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.