...Social Media is a Lifestyle
Manage episode 419056371 series 3575070
This week on frankly... David Murray, manager of social media for Blue Cross Blue Shield of Michigan, joins Rachel and Dan to discuss his experience and the career path that led him to managing social media strategies for Michigan's largest health insurer. David shares insights on the importance of platform-specific strategies, creating social media content that can be a resource for followers and how lifestyle content helps engage their audience as part of a larger integrated communication strategy. Plus, in Tales from the Beat, Ed joins to talk on generative AI, its role as an assistant and why writers need to be cautious when using it for research. Learn more about Blue Cross Blue Shield of Michigan and find fun travel tips, healthy recipes and more by following along on TikTok, Instagram and Facebook. For more information on frankly..., visit www.franco.com/frankly-podcast or our Facebook page: https://www.facebook.com/francofranklypodcast.
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